Ford joins incentive parade with `allowance,' GST cut
11-03-2007 | 04:26 PM
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Ford joins incentive parade with `allowance,' GST cut
http://www.thestar.com/printArticle/273204
Follows lead of Chrysler, BMW and Mercedes-Benz amid uproar over lower prices on autos sold in U.S.
November 03, 2007
TONY VAN ALPHEN
BUSINESS REPORTER
Ford is offering consumers big auto incentives worth several thousand dollars in response to a consumer uproar over much lower prices on the same vehicles in the U.S.
"We hear what people are saying – they prefer to purchase in Canada," Bill Osborne, CEO of Ford Motor Co. of Canada Ltd., said yesterday. "To continue to give Canadians good reasons to shop at home, we are providing additional savings on most of our vehicle line-up."
Ford will offer a $1,250 bonus on almost all Ford and Lincoln cars and trucks starting today in what the company calls its "Get in and drive year-end clearance" event.
Furthermore, Ford is adding a delivery allowance of up to $7,000 and a 1 per cent reduction of the federal goods and services tax.
During the last month, on-line shoppers have seen prices more than $10,000 lower on many popular vehicles at U.S. dealer websites, even though the Canadian dollar is now worth more than the American greenback.
As well, the ire of consumers increased when many automakers told U.S. dealers that selling to Canadians violated their franchise agreements.
Ford's move follows major new incentives by Chrysler, BMW and Mercedes-Benz in the last two weeks.
Earlier this week, Chrysler announced discounts of up $5,250 on cash purchases plus cuts in monthly payments for consumers who finance and lease vehicles.
At Ford, the incentives will drop the price of a 2007 Focus ZX5 by $3,250 to $15,749; a 2007 Ford Fusion by $5,570 to $18,749 and a F-250 super duty pickup truck by $4,500 to $24,499. The prices do not include freight or taxes.
Follows lead of Chrysler, BMW and Mercedes-Benz amid uproar over lower prices on autos sold in U.S.
November 03, 2007
TONY VAN ALPHEN
BUSINESS REPORTER
Ford is offering consumers big auto incentives worth several thousand dollars in response to a consumer uproar over much lower prices on the same vehicles in the U.S.
"We hear what people are saying – they prefer to purchase in Canada," Bill Osborne, CEO of Ford Motor Co. of Canada Ltd., said yesterday. "To continue to give Canadians good reasons to shop at home, we are providing additional savings on most of our vehicle line-up."
Ford will offer a $1,250 bonus on almost all Ford and Lincoln cars and trucks starting today in what the company calls its "Get in and drive year-end clearance" event.
Furthermore, Ford is adding a delivery allowance of up to $7,000 and a 1 per cent reduction of the federal goods and services tax.
During the last month, on-line shoppers have seen prices more than $10,000 lower on many popular vehicles at U.S. dealer websites, even though the Canadian dollar is now worth more than the American greenback.
As well, the ire of consumers increased when many automakers told U.S. dealers that selling to Canadians violated their franchise agreements.
Ford's move follows major new incentives by Chrysler, BMW and Mercedes-Benz in the last two weeks.
Earlier this week, Chrysler announced discounts of up $5,250 on cash purchases plus cuts in monthly payments for consumers who finance and lease vehicles.
At Ford, the incentives will drop the price of a 2007 Focus ZX5 by $3,250 to $15,749; a 2007 Ford Fusion by $5,570 to $18,749 and a F-250 super duty pickup truck by $4,500 to $24,499. The prices do not include freight or taxes.
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