GM trying to drop "Chevy" nickname
06-13-2010, 05:47 AM
#42
Senior Member
Join Date: 07-05-2008
Location: Akron Ohio
Posts: 5,464
The bottom line is what is the name on the dealer sign?
Yes they have used it here and there but not as often as the real name.
The fact is if the NY Time had not posted this story no one would have even notived the few small changes there will be.
It amazes me that so many get over stressed over a small move like this.
Chevy Chases will now have to be Ford Chase as his last couple movies stunk so bad Chevrolet had to stop using the name.
06-13-2010, 05:51 AM
#43
Senior Member
Join Date: 07-05-2008
Location: Akron Ohio
Posts: 5,464
The bottom line is what is the name on the dealer sign?
Yes they have used it here and there but not as often as the real name.
The fact is if the NY Time had not posted this story no one would have even notived the few small changes there will be.
It amazes me that so many get over stressed over a small move like this.
See the USA in your Cheverolet and 90% of most of their advertising has been Chevrolet. Even the examples you give the name Chevrolet appears more often in the advertising. Even the Company name is not Chevy Motor Division.
Oh well this will pass and few will remember this in a couple weeks any way.
Chevy Chases will now have to be Ford Chase as his last couple movies stunk so bad Chevrolet had to stop using the name.
06-13-2010, 10:00 AM
#44
Senior Member
Join Date: 06-21-2008
Location: SE Michigan
Posts: 1,457
No one is suggesting, or even thinking, that the 'official' name for the division is, was, or should be 'Chevy'.
Let's say I was born 'Robert'. At some point in time my parents and friends start calling me 'Bobby'. I even introduce myself as 'Bobby' many times. Now in adulthood, I decide I want to be called 'Robert'. I chastise friends and family members who call me 'Bobby', and insist they call me 'Robert'. This likely won't make anyone feel warm towards me, and more likely will make them think I am an arrogant SOB.
The point is, nicknames are friendly, whether for people or cars. Insisting on a formal name puts up a small psychological wall- one that GM does not need to be building right now.
I'll bet in 6 months, dealers will be selling 'Chevys' to their customers as much as 'Chevrolets'.
Let's say I was born 'Robert'. At some point in time my parents and friends start calling me 'Bobby'. I even introduce myself as 'Bobby' many times. Now in adulthood, I decide I want to be called 'Robert'. I chastise friends and family members who call me 'Bobby', and insist they call me 'Robert'. This likely won't make anyone feel warm towards me, and more likely will make them think I am an arrogant SOB.
The point is, nicknames are friendly, whether for people or cars. Insisting on a formal name puts up a small psychological wall- one that GM does not need to be building right now.
I'll bet in 6 months, dealers will be selling 'Chevys' to their customers as much as 'Chevrolets'.
06-13-2010, 01:53 PM
#46
Platinum Member
Join Date: 05-09-2006
Location: "Upland" Mesa, Arizona
Posts: 6,805
Guys,
You do know that GM OFFICIALLY renounced this article.
It was an API story in my local paper 2 days ago. AS usual, this was a BIG misunderstanding by the media, according to GM's statement in the article. They also admittted their (GM's) memo was poorly worded.
Just noticed the second reference post by smooth indicates this.
You do know that GM OFFICIALLY renounced this article.
It was an API story in my local paper 2 days ago. AS usual, this was a BIG misunderstanding by the media, according to GM's statement in the article. They also admittted their (GM's) memo was poorly worded.
Just noticed the second reference post by smooth indicates this.
06-13-2010, 05:57 PM
#47
Senior Member
Join Date: 11-15-2008
Location: Newburgh, NY
Posts: 1,599
Guys,
You do know that GM OFFICIALLY renounced this article.
It was an API story in my local paper 2 days ago. AS usual, this was a BIG misunderstanding by the media, according to GM's statement in the article. They also admittted their (GM's) memo was poorly worded.
Just noticed the second reference post by smooth indicates this.
You do know that GM OFFICIALLY renounced this article.
It was an API story in my local paper 2 days ago. AS usual, this was a BIG misunderstanding by the media, according to GM's statement in the article. They also admittted their (GM's) memo was poorly worded.
Just noticed the second reference post by smooth indicates this.
Followup: GM says feel free to say 'Chevy' *UPDATE
Were you one of the many that thought the apocalypse must be nigh for General Motors to suggest that we should stop referring to Chevrolet as 'Chevy'?" Yeah, we understand. After all, the nickname is as American as baseball and apple pie... or something like that.
With that in mind, GM has issued a clarification on its official Facebook page as well as in an official statement (available after the jump), blaming a "poorly worded memo" for the kerfuffle. Further, GM seeks to reassure the masses that they are free to refer to Chevrolet as Chevy if they so choose (whew!). Says The General, "In fact, we like when people call it "Chevy." It reflects 100 years of history and connection with the American People."
So, it would seem that we can call off the dogs, so to speak. But we feel obliged to make one thing clear – Do not expect General Motors to refer to its most popular marque as 'Chevy' moving forward:
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
So... has this been much ado about nothing, or are you still miffed? Check out the release after the jump, and then have your say in 'Comments.'
*UPDATE: GM social media spokesperson Joe LaMuraglia has confirmed via Twitter that GM "will use Chevrolet in our branding and messaging for brand consistency."
[Source: Chevrolet Facebook]
06-15-2010, 06:53 AM
#50
Senior Member
Thread Starter
Join Date: 01-21-2010
Location: The Middie OHIO
Posts: 1,700
I saw a commercial this morning as I was getting ready for work...not once did they say Chevrolet. They said Chevy like 5 times in the last 15 sec. Pretty amusing after reading the inital story.